A Study of Product Bundling Strategies in Cosmetic Industry
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 106 === Bundling sales strategies were popular among cosmetics products. Manufacturers often used different products to arrange and combine, with preferential prices, in order to attract consumers to buy, and make the sales of all products. This study explored the w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w44wz7 |