Research onthe Marketing Strategy of Global Fast Food Chain Brand:Subway in Taiwan as an Example

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 106 === The advancement of technology brings our world together, forming a global village, which enhanced the rapid development of famous brands throughout the world. Facing the massive change of the environment, rapid development of technology, the popularize of mo...

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Bibliographic Details
Main Authors: Hung-Hui Chen, 陳虹惠
Other Authors: 陳明惠
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/798667