The Power of Electronic Dance Music: The Interplay Effects of Music and Product Types on Emotion and Attitudes toward Advertisement by Sentiment Analysis
碩士 === 國立中興大學 === 行銷學系所 === 106 === The Electronic Dance Music (EDM) has become one of the popular music in Taiwan and several countries. However, there is little academic research on discussion of EDM, in particularly in marketing research. Moreover, several brands utilized YouTube as a main online...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pg5w4j |