The Effects of Consumer’s Environmental Knowledge and Brand Image on Green Product Purchase Intention-A Case of H&M Conscious Exclusive Products
碩士 === 國立中興大學 === 行銷學系所 === 106 === With the rapid fashion caused by the persecution of the environment in recent years, therefore, this study examined green products of fast fashion brand and how it affected consumer''s purchase intentions. The main purpose of this study was to ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ehs64a |