A Study on Impact to Customer''s Purchase Intention in Live-Stream Commerce
碩士 === 國立中興大學 === 資訊管理學系所 === 106 === With the rapid development of E-commerce, consumers are able to shop online without restriction on time and place. Although the total transaction amount of E-commerce is increasing, the growth rate is gradually declining. It forces online retailers to find other...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/9te64d |