A Study on Impact to Customer''s Purchase Intention in Live-Stream Commerce

碩士 === 國立中興大學 === 資訊管理學系所 === 106 === With the rapid development of E-commerce, consumers are able to shop online without restriction on time and place. Although the total transaction amount of E-commerce is increasing, the growth rate is gradually declining. It forces online retailers to find other...

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Bibliographic Details
Main Authors: Chun-Hung Hsieh, 謝均鴻
Other Authors: 陳佳楨
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/9te64d