Marketing Strategy for Fresh Food E-Commerce: Case Study of Anyong Fresh Company

碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 106 === The booming of e-commerce has made people’s shopping behaviors change dramatically. The way of purchasing fresh foods has also become more and more diverse in response to the online shopping trends. As online shopping becomes the essential habit of peop...

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Bibliographic Details
Main Authors: Lee, Ching-Ya, 李卿雅
Other Authors: 洪順慶
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/v6f99p