An Investigation Into Consumer Decision Process of Female Hair Care Treatment

碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 106 === Recently, researches on hair loss issue show that there has been an increasing concern about female hair loss problem. More and more companies launch the hair care treatment. However, the main appeals for products and advertisements in the market are ma...

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Bibliographic Details
Main Authors: Jiang, Tzu-Ti, 蔣紫緹
Other Authors: 張愛華
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/4xsbmx