Research of Sports Marketing on YouTube-Taking Taipei Summer Universiade as An Example
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 106 === Today's marketing activities are no longer limited to brand owners. Even government advocacy policies or activities have begun to use different marketing channels to communicate with the public. In addition to the traditional communication media, n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/evf49d |