A study on relationships among user satisfaction, brand loyalty and repurchase intention of online shopping platform services - a case study of shopee
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 106 === The present research would like to investigate the key impact factor on satisfaction of users of Shopee, and wish can provide insights for online platform managers to gauge user demand, moreover, to increase the satisfaction and loyalty of users. This r...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/gjz6t8 |