Why do people spend on mobile apps? An interpretation based on Mental Accounting Theory and Consumption Value Theory
碩士 === 國立政治大學 === 資訊管理學系 === 106 === The development of mobile applications (apps) has increased significantly as smart devices have become widely available. With the app market expected to become increasingly competitive, it is crucial for app marketers to focus on effective marketing communication...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9z4ny7 |