零售業線上線下經營模式整合之研究—以C公司為例
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 106 === In recent years, the vigorous development of the action network and digital commerce has prompted the rise of the O2O model (Online to Offline/ Offline to Online). How to effectively combine physical access and e-commerce platform to develop the model O2O...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wb3b4v |