| Summary: | 碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 106 === With the booming of e-commerce market, Alibaba Group has become the first and largest “online” global retailer. At the same time, Alibaba has been actively entering the film and television media, cultural and entertainment industry, and establishing an ecosystem of “e-commerce + media” by continuously investing through mergers, acquisitions, shareholdings and strategic cooperation and forming a strong membership relationship by combining Taobao and Alipay.
Over last decade Alibaba acquired more than 20 media, across different types of Internet, movies, newspapers, magazines, publishing, advertising, etc... , and established a cultural and entertainment group in 2016. It seems that the scale of "Internet +" is expanding, but so far the company's business units, such as Youku Tudou, Ali Pictures, and Ali Music, have performed not as good as expected.
In the meantime, Alibaba acquired a number of news media such as the South China Morning Post, hoping to control the right to speak and let the international hear the "Chinese voice". However, it also triggered controversy over the pro-China government and intervention in freedom of the press.
Since the CCP has adopted a two-handed strategy for the Internet, on the one hand, it is actively developing towards a "network power", on the other hand, it has set up a firewall and monitors Internet speech. Therefore, this study also tries to think about the political and business relationship behind Alibaba's media mergers and acquisitions,, and the cooperation between CCP and Internet companies in network management.
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