The impact of YouTuber channel type and placed product type on purchase intention and continuous watching intention: the moderating effect of placement acceptability
碩士 === 國立政治大學 === 國際經營與貿易學系 === 106 === The development of Internet has strong influence on many industries, and between them, the rise of YouTube, as a video sharing platform, indicates that traditional watching process has gradually declined. In its developing history, YouTube started from an alte...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/823uwj |