Implication, challenge and outlook of product development for bioactive cosmetic industry in Taiwan

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 106 === This thesis investigates the implication, challenges and outlooks of new product development, referred to as NPD in short, for bioactive cosmetic industry in Taiwan. Historically, Taiwanese cosmetic companies have mainly focused on the domestic mark...

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Bibliographic Details
Main Authors: Hsieh, Chih-Chia, 謝致佳
Other Authors: Ho, Chester
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/efuaw8