The Effects of Endorser Types on the skincare Products Advertising Attitude Comparison of Between Korea and Taiwan
碩士 === 明新科技大學 === 管理研究所碩士班 === 106 === In order to convey a positive image of a product to consumers & increase willi ngness to buy, businesses often choose the marketing strategy of ads. The most im portant factor for this marketing strategy is arguably the advertising spokesman. Companies beli...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8fk94p |