The Factors Affecting Online Group -Buying Intention of Consumers in Ho Chi Minh City, Vietnam
碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 106 === Online group buying (OGB) model was established in Vietnam in the end of 2010 and attracted consumers’ attention. To study empirical situation and suggest solutions to develop this business model in the future, this research is conducted in hope of determin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9u3zrk |