An analysis of the establishment and effectiveness of the Facebook fans group of the basketball team: a case study of the Ming Dao university basketball team

• Main Authors: WAN,YUN-ROU, 萬昀柔
• Other Authors: CHEN,YI-MING
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/vyjaba

碩士 === 明道大學 === 休閒保健學系碩士班 === 106 === The main purpose of this study is to explore the essence of the university basketball team in the face book (Facebook) fans group, the basketball team on the propaganda, marketing and propaganda of what is the real help and benefits. The research method of this study is to design the face book on the Internet (Facebook) fans as the main research tool, to face book fans as the research object, and through professional image design, the new basketball team award, by the praise and refueling mission analysis and other related activities, the main function and benefit to face fans of the book. The final purpose is to improve the visibility and reputation of the basketball team, and hope to enhance the morale and combat effectiveness of the team. The results showed that: first, through the success of Facebook is not difficult to set up a fan page, to the success of business in the fans, fans of posts in doing successful business of ink is one of the key. Two, according to praise analysis, the number of fans grew up to be the number of people of the group, the growth rate of 56%, accounting for half of the growth of the number of fans group, the theme of the activities and the increase in the number of posts is the key to the growth of the number of fans. Three, by holding this popular activities in addition to let fans recognize players outside, also let fans in this activity through the Internet action to support their favorite players and called on other friends together to participate in activities, thereby affecting the increase of the number of fans. Established in four, refueling mission is to enhance the Ming basketball team morale, but also enhance the fans benefit, but everyone as a member of Mingdao University, natural sense of belonging to the Ming University, have a sense of belonging after we gathered in the fans together for the basketball team refueling.