An analysis of the establishment and effectiveness of the Facebook fans group of the basketball team: a case study of the Ming Dao university basketball team

碩士 === 明道大學 === 休閒保健學系碩士班 === 106 === The main purpose of this study is to explore the essence of the university basketball team in the face book (Facebook) fans group, the basketball team on the propaganda, marketing and propaganda of what is the real help and benefits. The research method of this...

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Bibliographic Details
Main Authors: WAN,YUN-ROU, 萬昀柔
Other Authors: CHEN,YI-MING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/vyjaba