The Impacts of TAM and Brand Image on Online Insurance: Take Cathylife Insurance Company as an Example

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 106 === As the technology of the internet and smart-mobile devices is dramatically developed and its use is widely accepted in every aspect of our daily life. Most insurance companies are positively to meet the trends to build E-commerce system to enhance the ca...

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Bibliographic Details
Main Authors: CHENG, SHU-FANG, 鄭淑方
Other Authors: CHEN, HSIU-LI
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/ghj5xr