Research on Touch Panel Notebook Consumer Purchase Factors, Market Segmentation and Marketing Strategies

碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 106 === The brand manufacturer Apple garnered the successful experience of the iPhone and iPad, making consumers love the way of touch operation. At the same time, due to changing environmental conditions, notebook with touch panel has become the mainstream of the...

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Bibliographic Details
Main Authors: LIN, YU-CHIEH, 林宇杰
Other Authors: TSAI, YIH-CHING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5ac448