The Influence of Customer Satisfaction, Perceived Quality, and Technological Involvement on Brand Loyalty in the Taiwanese Smartphone Market
碩士 === 銘傳大學 === 國際企業學系碩士班 === 106 === The mobile phone market is one that has grown incredibility fast over the past years and that promises to continue growing as adoption of smartphone technology continues spreading. Market penetration for smartphones in developed countries is relatively saturated...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h35sh9 |