The Study on the Effect of Rapid Delivery and Super Merchants' Pickup Services of Frozen Food Online Shopping on Purchasing Behavior-Establishment and Application of Binary logistic Regression Model

• Main Authors: He, Shin-Ru, 何欣儒
• Other Authors: Tsaih, Yih-Ching
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/updg7j

碩士 === 銘傳大學 === 企業管理學系 === 106 === Taiwan's online shopping market is facing rapid growth and potential of huge opportunities for frozen foods, manufacturers provide fast shipping and super-business pickup can effectively enhance the probability of consumers buying almost no doubt. However, the provision of express delivery will result in higher logistics handling and delivery costs. cooperation with super-operators will incur extra costs for pumping services. For manufacturers, how to evaluate the benefits of rapid shipping and super-merchant pickup, making trade-offs and correct decisions between benefits and costs will become an important issue. In this study, we use stated preference patterns to determine the coefficients and the degree of influence of various variables through the binary logistic regression model, based on the result of the consumers' online shopping solutions for scenario simulation. The study found that the higher the price, the lower the probability of purchase; providing 24-hour delivery service and super-merchant pick-up service can indeed effectively improve the purchase probability. In addition, this study found that providing 24-hour delivery service is equivalent to 87% of the price-competitive ratio. Similarly, the price-to-price ratio of providing super-merchant pick-up service is 9%.