A Study on the Relationship among Perceived Value,Conformity, and Purchase Intention：A Case of a Group Buying 486
碩士 === 康寧大學 === 資訊傳播研究所 === 106 === The purpose of this study is to investigate the relations among perceived value, herd behaviors and purchase intention of customers in 486 Group Online Shopping Website and learn the difference in demographic variables on every dimension. The main subjects were cu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79mn24 |