The Study of Experiential Marketings and Tourist Festivals: A Case Study of Shi-Gang Sesame Festival
碩士 === 康寧大學 === 休閒管理研究所 === 106 === The concept of Experiential Marketing has been widely used in various fields nowadays. However, in the past, there are few studies have introduced the concept of Experiential Marketing into Tourist Festivals.At present, in response to the demand of economic develo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t26sb2 |