A Study on the Influence of Interaction of Webcast on Consumers' Purchasing Intention
碩士 === 康寧大學 === 企業管理研究所 === 106 === Due to the convenience of mobile phone and the rapid development of internet service, live broadcast became one of the essential functions provided by the Social Network Service. Originally were consumers owning their own channel to share their user experience and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jhe799 |