The Study of the Sporting Goods Marketing—A Case Study of Decathlon
碩士 === 康寧大學 === 企業管理研究所 === 106 === The purpose of this study is to make Taiwanese people feel unfamiliar with decathlon products, fearing that their quality and professional skills are not enough, and thus turn to buy other familiar sports brand goods with both quality and price. I hope that throug...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gkmg58 |