Film-induced Tourism: an examination of the relationship among Product Placement, Tourism Motivation , Destination Image and Satisfaction
碩士 === 康寧大學 === 企業管理研究所 === 106 === In recent years, the film tourism has become a popular trend.Tourists tend to be attracted to the sights that appear on the screen.The purpose of this study is to examine the relationships among product placement, tourism motivation, destination image and satisfac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/um32sd |