Study on tourist's travel motivation, experiential marketing, satisfaction and revisiting willingness: Case Studies of Tilapia Ecological and Creative Park

碩士 === 康寧大學 === 企業管理研究所 === 106 === This study aims to discuss the correlations among travel motivation, experience marketing, customer satisfaction, and revisit intention of visitors to tourism factories. With convenience sampling, the questionnaire survey was conducted from October to November of...

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Bibliographic Details
Main Authors: ZENG, YING-LIAN, 曾映蓮
Other Authors: CHENG, YU-HAN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/uwhvab