Products Quality and Marketing Strategies of Health Food with Aloe─A Case Study of FOREVER Co., LTD.
碩士 === 嶺東科技大學 === 行銷與流通管理系碩士班 === 106 === The purpose of this study is to understand the general consumer's understanding of the quality factor categories of Aloe health food product quality, then we can develop the marketing strategies. In the study, the Kano model questionnaire was designed f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qyhmfx |