Application of Conjoint Analysis on Youth Apparel Brands Product Attribites Coqnitive Dissimilarity
碩士 === 嶺東科技大學 === 流行設計系碩士班 === 106 === In this research, we investigate the positioning of young clothing brand and the cognitive gap between the young consumer's mind for the young clothing brand attributes by conjoint analysis that can analyze the best combination of product attributes. Then,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yp4tjw |