Strategic Marketing Perspectives To Evaluate The Supply Chain Management: A Case Study Of Best Chem International Company
碩士 === 龍華科技大學 === 企業管理系碩士班 === 106 === This paper aims to explore the relationship between marketing and supply chain management (SCM), through a case study of a Taiwanese textile chemical company- Best Chem International Co., Ltd., then evaluate the SCM on strategic marketing perspectives to know h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8hwx5z |