The Relationship among Service Quality, Store Image, Perceived Value and Customer Loyalty: Taking the Customers of Kaohsiung Halo Hotpot Hufeng House as Example
碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 106 === In the past, many studies have focused on the factors affecting customer loyalty. However, the mediating role seems to be neglected. In this study, it aims to explore the effect of the variables such as service quality and store image on customer loy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9dh9gy |