Antecedents of Brand Attachment：An empirical study of NKUST students
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 106 === In the past, few studies have focused on the factors affecting brand attachment. Furthermore, a complete research structure for brand attachment has not been proposed yet. In this study, it aims to explore the effect of service quality, trust and brand i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xv5erq |