Analysing the Application of Social Media Functionalities in Hilton to Explore a Social Media Strategy for an Emerging Restaurant in Switzerland
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 106 === The dissertation aims to examine the successful social media strategies executed by an international chain hotel and to apply the key elements to a folklore restaurant in Interlaken, Switzerland to frame a suitable marketing strategy. The study tends to a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/a39ky3 |
| Summary: | 碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 106 === The dissertation aims to examine the successful social media strategies executed by an international chain hotel and to apply the key elements to a folklore restaurant in Interlaken, Switzerland to frame a suitable marketing strategy. The study tends to a qualitative approach research to explain and understand the social phenomenon, which may aid enterprises to understand a theory structure of social media strategy applied to further business. The findings of the analysis show that a high-reputation company needs to be aware of conflicts or negative impacts happened in social conversations, meaning that the company can implement monitoring approach through various social media functions to measure an enterprise’s social media strategy and business performance.
|
|---|