Analysing the Application of Social Media Functionalities in Hilton to Explore a Social Media Strategy for an Emerging Restaurant in Switzerland
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 106 === The dissertation aims to examine the successful social media strategies executed by an international chain hotel and to apply the key elements to a folklore restaurant in Interlaken, Switzerland to frame a suitable marketing strategy. The study tends to a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a39ky3 |