The Relationship between Customer Orientation and Customer Loyalty: The Role of Product Importance and Product Individuality

碩士 === 國立高雄應用科技大學 === 企業管理系 === 106 === In the past, few studies have focused on the relationship between customer orientation and customer loyalty. This study mainly focused on variables such as customer orientation and service quality to explore its impact on customer loyalty. In addition, produ...

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Bibliographic Details
Main Authors: WU, PO-HSUAN, 吳博璿
Other Authors: WANG, CHUNG-YU
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/236nba