The Effect of Customer Capital on Consumer Purchase Intention-The Case of Far Eastern A-Mart Hualien Branch
碩士 === 開南大學 === 商學院碩士在職專班 === 106 === The purpose of this study is to realize and clarify the ways in which stores enhance the impact of customer capital on consumer purchase intention. This research based on Hualien Far East’s consumers as its research object takes Hualien Far East Ai-Mai as an ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z536w7 |