The relationship among service quality, brand image, celebrity credibility and advertising effect
碩士 === 開南大學 === 觀光運輸學院碩士班 === 105 === Advertisement becomes one part of people lives because information explosion is present in this era. Although many previous literatures focused on celebrity credibility or advertisement effect, few studies explored them on the basis of aviation industries. The p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q2k7s9 |