Investugating Influences Of Souvenir Packaging Design On Consumption Behaviors: Case Of Kinmen Kaoliang Liquor

碩士 === 國立金門大學 === 管理學院事業經營碩士在職專班觀光管理組 === 106 === Travel souvenir is a crucial component of travel industry and one of the indispensable travel objectives of travelers in their journey. Still, the planning and design of travel souvenirs in the industry are usually short of sparkling elements that co...

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Bibliographic Details
Main Authors: Zhou, FU-GUO, 周復國
Other Authors: TSAI, TSUNG-HSUEN
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/hj7f4h