The impact of brand experience and perceived quality on word of mouth intention in animation consumer: A moderated mediation approach
碩士 === 義守大學 === 管理碩博士班 === 106 === This study is to explore the relations of brand experience, perceived quality, brand reputation, brand trust, and word of mouth of consumers based on the theory of brand attachment, and uses’ self-congruence as a moderator variable. The research object focus on the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6pstca |