Study on Consumer Behavior of Green Hotel: An Extended Model of Goal Directed Behavior
碩士 === 義守大學 === 管理碩博士班 === 106 === Tourism has become the world''s largest industry. In this era of energy-saving and carbon reduction, green hotels have become the trend. The purpose of this study is to use Model of Goal-Directed Behavior Theory combined with Norm-Activation Theor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vus5tv |