Organizational Culture Perceptions in New and Old Brand Companies within a Business Group:Case Study of a Chain Restaurant Business Group
碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 106 === Local catering companies diversify their business in order to catch up consumers diet culture changing trends. While maintaining current brand market holdings, companies should introduce local or overseas new brands to keep their competitives advantages a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74p6dd |