Exploring the Effects of Social Media Advertising on Tourist Behavior

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 106 === The primary purpose of this essay is to analyze how the new era of social media and review websites impact the tourism industry. This analysis will focus on where the successful media campaigns were posted and what methods seem to work the best. Why does...

Full description

Bibliographic Details
Main Author: 龍瑪麗
Other Authors: KU, YI-CHENG
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/tau28k