Effect of Background Color on Perceived Price of Consumer Packaged Goods at Online Shopping

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 107 === With the development of technology, the Internet shopping has been flourished. As long as the browser is opened, the shopping auctions can be seen everywhere. Even around the our life, you can see that various manufacturers are advertising online shopping mal...

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Bibliographic Details
Main Authors: LO, MEI-JING, 羅梅菁
Other Authors: HUANG, RONG-HWA
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/wc3r46