A Study of the Relationship between the Types of Limited Edition Sneaker and Word of Mouth of Consumers
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 106 === In today’s sneaker market, the limited strategy is already quite common and mature marketing strategy, but if can continue to pass the word-of-mouth through the consumer, maybe able to maximize the effectiveness of the limited strategy. And between these, brand...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wgrran |