The Research of Two Different Versions of IPA—Case Study of Guangzhou’s Bike-Sharing Industry
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 106 === IPA visually shows customers’ opinion on products or services in two dimensions of perceived importance and perceived performance (could be replace by customer satisfaction). It’s a simple and effective analytical tool to help companies decide improvemen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/487vbb |