The Study of the Influence of Appeal Method, Social Incidence, Forwarding Persons and Perceived Authenticity on Behavior Intention -The case of WeChat Friendship Charity Story
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 106 === The phenomenon of copycat forwarding Wechat friendship charity story is commonplace. The aim of this study is to clarify which appeal method, social incidence strength, forwarding persons can make audiences to produce behavior intention, and then to make chari...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g78647 |