直播粉絲擬社會互動與送禮意圖之研究
碩士 === 佛光大學 === 傳播學系 === 106 === This study explore the impact of parasocial interaction on the intention of giving gifts of fans. The main purpose of this study is to understand the current state of parasocial interaction of the live stream and the impact on gift-giving intention of parasocial inte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3666t7 |