Using TPB to Explore the Behavioral Intention of Crowdfunding Publishing for Hakka Pop Music
碩士 === 佛光大學 === 傳播學系 === 106 === The aim of the study was to explore peoples’ behavioral intention about Crowdfunding Publishing for Hakka Pop Music. The study was based on the theory of planned behavior (TPB) and related literature to establish research framework. The study used questionnaire surve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45759h |