A study of the Relationship among the Experiential Marketing, Experiential Value and Customer Satisfaction –A Case of Sister Wei Heart Desserts
碩士 === 佛光大學 === 傳播學系 === 106 === As time changes, people have changed their dietary habits as well. Dessert has become a part of diet and been accepted by Taiwanese gradually. Consumers are no longer solely concentrating on the taste of desert but what they experience through it and, furthermore, th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gq3g35 |